FAIRWAYS1927 — 2027
The Purple Edition
Tyrian Purple with Gold and Crimson/Scarlet accents. All written detail in Ermine White. A premium limited-edition polo designed as a commemorative collector's piece.
Secure Now Today →
Enter the Beyond the Fairways Collection Atelier A private-feeling collection of refined golf apparel, heritage pieces and carefully curated Irish journeys. Each piece is presented with restraint, craftsmanship and a sense of occasion.
CRAFTSMANSHIP · HERITAGE · CURATED LEGACIES
A collector's edition inspired by a century of golf history — presented by Beyond the Fairways with restraint, heritage and quiet luxury.
Tyrian Purple with Gold and Crimson/Scarlet accents. All written detail in Ermine White. A premium limited-edition polo designed as a commemorative collector's piece.
Secure Now Today →Royal Blue with Gold and Crimson/Scarlet accents. All written detail in Ermine White. A premium limited-edition polo designed as a commemorative collector's piece.
Secure Now Today →Beyond the Fairways is not intended to feel like an ordinary shop. This is a curated house of golf, travel and heritage — a place for pieces selected for their character, their story and the occasion they represent.
From the first Beyond the Fairways piece to the Centenary Collection, each collection is designed to feel considered, distinctive and worthy of keeping.
Premium apparel developed around fabric, construction, finishing and detail — with every element considered rather than simply added.
Irish landscapes, golf history and the journey to Adare Manor provide the cultural thread running through the collection.
Limited pieces and collector editions created around moments that deserve to remain long after the occasion itself.
Beautifully produced guides and resources designed to turn a Ryder Cup visit into a wider Irish experience.
The approved five-tier short-sleeve polo collection forms the house collection. Each tier has its own character and level of finish, while retaining the locked Beyond the Fairways design language. The designs, colours, trims, branding placement and visual identity are locked and are not being redesigned here.
Buttoned short-sleeve polo with the approved Beyond the Fairways design language, subtle Adare Manor chest embroidery and back-neck branding.
Order this polo →The second approved tier in the collection, retaining the locked colour, fabric, trim and branding hierarchy.
Order this polo →The elevated tier of the approved collection, with the locked visual identity and subtle Adare Manor embroidery.
Order this polo →The premium approved polo tier, preserving the exact collection construction and styling direction.
Order this polo →A complete Ryder Cup collection package including the €150 priority registration fee for priority accommodation access, Beyond the Fairways subscription, all 3 hardback travel guide volumes, the dedicated map book and the Beyond the Fairways 100 Things to Do book with additional local and regional pages. The package also includes Kenmare Select Mild Smoked Irish Salmon, a rare bottle of Irish Whiskey, and the exclusive Ryder Edition polo shirt — the limited elite polo available only as part of this package.
Order The Ryder Edition →The approved Beyond the Fairways tee designs are now shown with their actual artwork rather than placeholder graphics. These are the exact designs from the approved collection artwork; no redesign or substitution has been made.

White and Golf Brown · castle and bridge artwork · Beyond the Fairways Ireland branding · Ryder Cup sleeve details.

Black and Navy · refined gold trophy motif · Beyond the Fairways Ireland branding · Ryder Cup sleeve details.
The official Beyond the Fairways golf hat is available in five approved colourways. Each hat carries the locked signature script, ADARE MANOR · IRELAND detail and premium gold-accent finish.
Forest Green · premium signature script · adjustable fit.
Secure Now Today — €59.95 →Ivory Cream · premium signature script · adjustable fit.
Secure Now Today — €59.95 →Jet Black · premium signature script · adjustable fit.
Secure Now Today — €59.95 →Navy Blue · premium signature script · adjustable fit.
Secure Now Today — €59.95 →Stone Beige · premium signature script · adjustable fit.
Secure Now Today — €59.95 →Each volume is available separately as a downloadable digital PDF. Or take the complete three-volume digital library together for a special set price.
Adare Manor, Ryder Cup week, Limerick, airports, transport, accommodation, golf, food and practical planning for the 2027 journey.
Buy Digital PDF — €59.95 →Cork, Kerry, Clare, Limerick, Tipperary, Waterford, southern golf journeys, coast, food and excursion planning.
Buy Digital PDF — €59.95 →Dublin, the Ancient East, Galway, Connemara, the north-west, Northern Ireland extensions, culture, food, heritage, coastlines and longer itineraries.
Buy Digital PDF — €59.95 →A private, all-in-one Ryder Cup collection created for guests who want the complete Beyond the Fairways experience — accommodation priority, premium apparel, hardback guides and the full Ireland 2027 journey in one exceptional package.
Paid digital content can sit alongside the extensive free Ryder Cup and Ireland library. The currently approved paid recurring product is the monthly newsletter.
A recurring paid newsletter subscription built into the platform. Existing Stripe subscription infrastructure is in place; production payment configuration remains separate from the catalogue presentation.
Subscribe →Go beyond the Ryder Cup itself with the Beyond the Fairways 100-page guide — a curated Ireland companion covering places, stories, landscapes, traditions and cultural experiences for visitors extending their stay.
100 detailed Irish places, experiences and ideas to turn your Ryder Cup trip into a wider journey through Ireland.
Buy the 100-page guide — €99.95 →